HOW WE PRICE AND SELL YOUR HOME

Every Realtor promises great service. We would rather show you how we work.

Since 2004, Erika Haley & Associates has more than 1100 transactions in and around Campbell River using the same approach: price it on real numbers, prepare it properly, market it everywhere buyers are looking, and negotiate with a full understanding of the contract. Here is what that looks like, step by step.

1. PRICING: BUILT ON NUMBERS, NOT GUESSES

Pricing is the single biggest factor in how your sale goes, so it is where we spend the most time.

A full comparative market analysis (CMA). We pull recent sales, current competition and expired listings from the Vancouver Island MLS® system, focused on your neighbourhood and homes like yours.
Adjusted for what actually moves price here. Size, lot, age and updates, suites, views and water access, and exactly where the home sits in town. Each adjustment is based on what Campbell River buyers have actually paid, not a national rule of thumb.
Read against the market trend. Our monthly Campbell River market report and our record of local home prices going back to 1982 tell us whether prices are rising, flat or softening, and how quickly homes are selling right now.
You see all of it. We walk through the comparables with you, explain every adjustment and recommend a list price with the reasoning behind it. No inflated number to win the listing.

A home priced right from day one draws the most buyers while it is new on the market, and homes priced right from the beginning typically sell for more in the end.

2. PREPARING YOUR HOME

A walk-through and prep a list. Which repairs are worth doing before you list, which are not, and where a small spend makes the biggest difference.
Staging advice. What to declutter, rearrange or refresh so your home photographs well and shows at its best.
Trusted local trades. Painters, cleaners, handymen and landscapers we have relied on for years, so the work gets done on time.

3. MARKETING: EVERYWHERE BUYERS ARE LOOKING

Your first showing is always online, so the marketing starts with how the home looks on a screen.

Photography, video and floor plans on every listing.
The MLS® system and REALTOR.ca, where local agents and most buyers search, plus remax.ca and our own website, erikahaley.ca.
Social media on Facebook, Instagram and YouTube and more.
Our client and referral network. Hundreds of past clients and local contacts receive our emails, and many of our sales come from referrals.
Other agents. We make sure the agents at REMAX Ocean Pacific and across Campbell River know about your home.
Open houses when they make sense for your home.
Weekly updates to you: showing feedback, online activity and anything that changes in the market.

4. NEGOTIATING AND CLOSING

This is where broker-level experience matters. Erika holds a Realtor and Broker licence, She owned a Campbell River REMAX brokerage and served about three terms as the Zone 1 Director of the Vancouver Island Real Estate Board, and, sat on the BC Real Estate Association committee that approves continuing education for BC Realtors.

Comparing offers on more than price. Deposit, subjects, dates and the strength of the buyer's financing all matter.
Contracts done right. Clear subject clauses and dates protect you if something comes up.
Through subjects to completion. Inspection, financing, strata documents and title. We handle what comes up and keep your lawyer or notary in the loop.

And the question we always ask: do we have a plan for where you are going next?

SITUATIONS WE HANDLE OFTEN

We have custom systems for Estate sales and executors
Acreage and rural properties: wells, septic, zoning and the Agricultural Land Reserve
Waterfront properties
Strata sales: bylaws, depreciation reports and special levies
Downsizing, or selling here and moving out of town

THE TEAM BEHIND YOUR SALE

Erika Haley, Personal Real Estate Corporation, team leader. Realtor since 2004 and associate broker.
Jenna Manners, Personal Real Estate Corporation, Realtor.
Kira Paisley, assistant.
Reg Creighton, manager.

Meet everyone on our team page, read what our clients say in our client reviews, and see what it costs to sell in our guide to BC home selling costs. For the quick road map, see Selling Your Home.