A STRESS-FREE GUIDE TO SELLING YOUR PROPERTY
A proven, performance-based selling system — refined since 2004
Selling your property should be an exciting time, and our team will be with you every step of the way. Don't get overwhelmed with the work of selling — let us do the heavy lifting so you can enjoy this exciting time as it unfolds.
With more than 20 years of experience as a Top Producer in and around Campbell River, Erika Haley & Associates developed systems designed to set you up for success. This is all we do!
We want your selling experience to be fun and exciting!
A SELLER'S ROAD MAP
And the question we always ask: do we have a plan for where you are going?
PRICING IT RIGHT
Priced at fair market value, your home attracts the largest number of buyers right when it hits the market — and a new listing generates the most interest when it's new. Homes priced right from the beginning typically sell for more in the end.
Starting too high and dropping later misses that excitement. The longer a home sits, the less it gets shown — and buyers start to question "motive." As we like to say: "I'm willing to negotiate when an offer comes in" does not bring people in the door.
The value of your property is determined by what a buyer is willing to pay — not what you paid for it, what you need out of it, or what the neighbour says theirs is worth. Buyers compare your property to everything else available at the same time. That is the only choice they have: your property or the competition.
HOW WE ESTABLISH VALUE
Our job is not to randomly throw a house on the market and hope it sells. We prepare a Comparative Market Analysis (CMA) — an in-depth review of market conditions, past sales and comparable listings — and make pricing recommendations based on that market:
Active listings — your competition. Your property needs to reflect a higher value than what it's up against.
Sold and pending listings — what buyers actually paid recently for properties like yours.
Expired listings — homes that didn't sell, and whenever possible, why.
Market history — how today's market compares to the past, updated monthly with our market stats.
GOOD TO KNOW
Showings — we set the hours, days and notice period together. Homes show best when the homeowner (and pets) are out. We use Realtor-only lockboxes and are notified every time one is opened.
Disclosure — known issues with appliances, plumbing, electrical, roof or foundation must be disclosed up front. We help you fill out the Property Disclosure properly, and repairs done before listing are always worth it.
Days on market — depends on the market and the price we start with. Our goal: the highest price the market will bear, in the shortest time possible, reassessed monthly with current stats.
Thinking of selling? Let's talk — and let's plan where you're going, too. Erika 250-202-1058 · Jenna 778-348-3599 · erika@erikahaley.ca
